3 WAYS TO REACH MOBILE USERS

One important business trend that is exploding these days is the increase in the use of mobile apps.  New apps get added to Apple and Google stores every day. Is your business ready to reach out to mobile users? Do you, as a business owner, realize the importance of reaching out to a mobile app audience?

Invest in having someone create a business mobile app that reflects your company’s business identity and environment.  That could be a more expensive and challenging option as you reach out to mobile users. However, it will open up new opportunities for marketing the business. Choosing to create an app requires a certain amount of creativity that will trigger handlers to download and use that business app.

Subscription-based business directory apps help in creating a business presence among mobile users.  Some mobile apps have local businesses pinned on a map; others may have them listed with search engine capabilities. And in some cases, some may have both features included.  Make sure you subscribe to the local business directory apps as a reach out to mobile users.

There are marketing services that feed into mobile apps.  Podcasts are an amazing marketing tool that is easy to link as a feed.  Subscribe to apps that feature existing podcasts that allow users to contribute content to their channel; that’s one way to increase business visibility among mobile users. Contributing content will definitely increase your business visibility, and in return, it will place you as a leader within your own industry.

The latter two ways are more cost-effective and doable for small businesses as they reach mobile users.  There are plenty of apps that provide local directory listings.  Find the app that is widespread in your area and subscribe to get your business listed there.