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Tag: communication

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Are You Aware of Subconscious Communication Tactics?

Media Communication

You and I are the hottest commodity on the market today. Between our time, energy, attention, and dollars, everyone wants a piece of us.

We’re inundated with information. Never in the history of the world has so much information been funneled to us as it is today on a near-constant basis.

Here’s something people don’t typically account for—how the information we consume interacts with and impacts our subconscious mind. We all need to be aware of this when consuming business and news media communication (and political communication, but that’s another post for another day) because advertising and public relations agencies are specialists in crafting messages that target the subconscious mind.

Before we get into that, you may be wondering—what is the subconscious mind? We have both a conscious and subconscious mind.

Our conscious mind is the part of us that’s actively aware of how we process information, our perceptions, and how we make decisions and make sense of the world. It’s 5-10 percent of our mind.

Our subconscious mind is the part of us that functions outside of our conscious awareness and is 90-95 percent of our mind. It contains our deepest-held belief systems, values, memories, and unresolved emotions, all of which influence our thoughts, perceptions, and behaviour without us realizing it.

The subconscious mind is highly symbolic and is programmed by repetition. It doesn’t know the difference between reality and non-reality. This is key when consuming business and news media communication for the following reasons:

  • Advertisements rely on symbols to create an emotional connection with customers and activate a reaction (e.g., fear of missing out leads to impulse buying).
  • Public relations campaigns develop key messages that are repeated to craft narratives that over time form views about people, events, and institutions.

As entrepreneurs, more than likely we’ve been taught subconscious tactics for interacting with our clientele. It’s not a bad thing per se, but one to be aware of, so we ensure our communications are aligned with integrity.

Here are a few key questions you’ll want to ask yourself for further reflection:

  • How might the business and news media communication I’m consuming impacting me and my behaviour?
  • How can I bring more awareness to the communication I’m consuming so that it supports my growth and success?
  • How can I ensure my communication with my clients is based in integrity and service?

Awareness is the first step to making the subconscious conscious. I recently led an event that dove into the details of subconscious tactics used in politics, business, and news media communications, which I invite you to check out here. May its insights and the information in this article help you navigate complex times in communication.

Submitted by:

Fazeena Haniff is a leadership and communication trainer, speaker, and coach. She applies a holistic approach to her teachings that gets clients looking at leadership and communication problems from unconventional angles that challenge the status quo. You can learn more about Fazeena at www.theconsciouscommunicator.ca or follow her @theconsciouscommunicator on Instagram.

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Marketing is Not Just Posting on Social Media

marketing_objectives

Setting clear and achievable goals is a crucial step for marketers to drive success and measure the effectiveness of their efforts. Without well-defined marketing objectives, all activities can become scattered and less impactful. The main goals for marketers on social media are three: Lead Generation, Lead Nurturing, and Lead Conversion. And in this blog, we will dive deeper into these three objectives.

Lead Generation

It is the process of identifying and attracting potential customers, often referred to as “leads,” who have shown interest in a company’s products or services. The main goal of lead generation is to initiate consumer interest and capture contact information, typically through various marketing strategies and tactics. These strategies may include:

– content marketing
– social media marketing
– search engine optimization (SEO)
– email marketing, and more.

The generated leads are then passed to the sales team for further nurturing and conversion into paying customers.

Lead Nurturing

It is the process of building and maintaining relationships with potential customers or leads over time. The purpose of lead nurturing is to guide leads through the buyer’s journey, providing them with relevant and valuable information at different stages of their decision-making process. It is about telling a business story, or stories, in targeted and personalized communication. And here are some tools to use for lead nurturing:

– emails
– newsletters
– educational content
– follow-up messages

Through these communications, marketers aim to keep leads engaged, address their concerns, and move them closer to making a purchase. Effective lead nurturing helps to build trust, credibility, and brand loyalty, increasing the likelihood of lead conversion.

Lead Conversion

It refers to the process of turning a potential customer or lead into an actual paying customer. This occurs when the lead takes the desired action, such as making a purchase, signing up for a service, or subscribing to a membership. Lead conversion is the ultimate goal of marketing and sales efforts, as it directly impacts the company’s revenue and growth.

A successful lead conversion typically involves effective lead generation, nurturing, and a seamless sales process that addresses the needs and preferences of the potential customer, ultimately convincing them to complete the desired action.

To conclude, it is worth noting that the landscape of social media marketing is continuously evolving, and new objectives will continue to emerge. The choice of objectives also depends on the specific goals and target audience of each business or organization.

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